You know the eco tagline is truly authentic when upcycled garments are included on the runway, as they will be at Eco Fashion Week Australia on November 23-27.
Sceptics might think eco fashion is a branding exercise, another way to sell you things you don’t really need, because fashion is by definition the latest fad or trend – ever-changing and therefore by implication unsustainable.
Eco is short for ecology, ecosystem or environment – so upcycling garments that already exist (another 100 billion* new garments are added to the supply chain each year) lends credibility to this inaugural eco fashion event in Fremantle.
