An alignment of values was integral to Timber Queensland’s search for a local natural-fibre shirt to include in marketing materials for its Buy Queensland Timber campaign.
“We are promoting the benefits of natural, renewable locally-sourced building products and our message is buy local, from local supply chains,” said the group’s strategic relations and communications manager Clarissa Brandt. “We wanted to echo that and work with other local supply chains to tell our story and walk our talk.”
Jason Ross in local cotton with Clarissa Brandt, in front of local contemporary charred timber cladding.