We humans are autonomous, we make our own decisions, or so we think. But watch this documentary The Men Who Made Us Spend and understand how our ‘free choice’ is easily manipulated by a few making lots of money while our environment is junked with unnecessary resource use and waste.
In The Men Who Made Us Spend, investigative journalist Jacques Peretti explains how planned obsolescence, the organised creation of dissatisfaction and computer-aided design cultivated competitive consumerism throughout capitalist societies.
The documentary includes an economist saying change during the past two decades has seen the average American’s clothing consumption double from 34 pieces of apparel per year to 67 – equating to a brand new item of clothing coming into their wardrobe every 5.4 days. Once the garments are no longer ‘socially valuable’ they either go into the waste stream or the global apparel trade. Such waste and indulgence is wrong. Continue reading